Location map of Bracknell on the UK map

General election forecast

Bracknell

Predicted winner: Reform UK with 26.5% of the vote, a 0.1pp margin over Conservative.

england · south east

Predicted vote share

How the model expects this constituency to vote

Reform UK
26.5% +9.5pp
Conservative
26.5% +26.5pp
Labour
23.8% +23.8pp
Lib Dem
9.8% -1.1pp
Green Party
8.7% +3.8pp
Restore
2.9% +2.9pp
Independent
1.0% -0.1pp
Heritage Party
0.4% -0.0pp
SNP
0.3% +0.3pp
Plaid Cymru
0.2% +0.2pp
Other
0.0% 0.0pp

Coloured number is the swing from the 2024 general election result.

Sitting MP

Peter Swallow

See also: TheyWorkForYou

2024 general election result

What happened on 4 July 2024

CandidatePartyVotesShare
Peter Swallow Labour Party 14,783 33.7%
James Sunderland Conservative and Unionist Party 13,999 31.9%
Malcolm Tullett Reform UK 7,445 17.0%
Katie Mansfield Lib Dem 4,768 10.9%
Emily Torode Green Party 2,166 4.9%
Olivio Barreto Independent 480 1.1%
Jason Peter Reardon Heritage Party 196 0.4%

Source: Returning officer declaration

How accurate is the model here?

Our 2024 backtest for this constituency

We replayed the same model architecture against the 4 July 2024 general election using only the data a forecaster running the model in May 2024 would have known. Here's what it would have predicted for Bracknell, and what actually happened.

✗ Winner missed , predicted Conservative, actual Labour. Major-party MAE: 4.22pp, the average gap between our predicted vote share and the actual share, per major party.

Predicted

Labour
21.8%
Conservative
34.3%
Reform UK
16.2%
Lib Dem
14.3%
Green Party
7.6%
Independent
3.7%
Workers Party
0.8%

Actual on 4 July 2024

Labour
33.7% -11.9pp
Conservative
31.9% +2.4pp
Reform UK
17.0% -0.8pp
Lib Dem
10.9% +3.5pp
Green Party
4.9% +2.6pp
Independent
1.1% +2.6pp
Workers Party
0.0% +0.8pp

Positive gap = we predicted that party would win more share than they did. See the full GE backtest across all 650 seats for the model's national accuracy.

How this forecast was built
  1. GE2024 Baseline. Actual GE2024 result in Bracknell
  2. National Swing (Strong Transition Model). Multiplicative bounded swing, losers shed in proportion to local share, gainers absorb pro-rata national gain. Replaces additive UNS.
  3. BES MRP Prior. Baseline blended with BES Wave 1-30 south_east prior at weight 5%
  4. English-identity floor. English 32.0% → Reform +2.0pp
  5. Normalise. Shares scaled to 100%

Read the full general election methodology →