Location map of Congleton on the UK map

General election forecast

Congleton

Predicted winner: Reform UK with 26.9% of the vote, a 0.5pp margin over Labour.

england · north west

Predicted vote share

How the model expects this constituency to vote

Reform UK
26.9% +10.5pp
Labour
26.4% +26.4pp
Conservative
25.3% +25.3pp
Green Party
8.0% +4.0pp
Lib Dem
5.1% -0.5pp
Independent
4.0% -0.4pp
Restore
3.0% +3.0pp
Women's Equality Party
1.0% -0.1pp
SNP
0.3% +0.3pp
Plaid Cymru
0.2% +0.2pp
Other
0.0% 0.0pp

Coloured number is the swing from the 2024 general election result.

Sitting MP

Sarah Russell

See also: TheyWorkForYou

2024 general election result

What happened on 4 July 2024

CandidatePartyVotesShare
Sarah Russell Labour Party 18,875 37.7%
Fiona Bruce Conservative and Unionist Party 15,488 30.9%
Martin York Reform UK 8,245 16.4%
Paul Michael Duffy Lib Dem 2,785 5.6%
Rob Moreton Independent 2,181 4.4%
Rich McCarthy Green Party 2,007 4.0%
Kay Wesley Women's Equality Party 544 1.1%

Source: Returning officer declaration

How accurate is the model here?

Our 2024 backtest for this constituency

We replayed the same model architecture against the 4 July 2024 general election using only the data a forecaster running the model in May 2024 would have known. Here's what it would have predicted for Congleton, and what actually happened.

✗ Winner missed , predicted Conservative, actual Labour. Major-party MAE: 4.99pp, the average gap between our predicted vote share and the actual share, per major party.

Predicted

Labour
25.9%
Conservative
35.4%
Reform UK
17.5%
Lib Dem
10.3%
Independent
1.7%
Green Party
6.9%
Women's Equality Party
0.0%
Workers Party
0.9%

Actual on 4 July 2024

Labour
37.7% -11.8pp
Conservative
30.9% +4.5pp
Reform UK
16.4% +1.1pp
Lib Dem
5.6% +4.8pp
Independent
4.3% -2.7pp
Green Party
4.0% +2.9pp
Women's Equality Party
1.1% -1.1pp
Workers Party
0.0% +0.9pp

Positive gap = we predicted that party would win more share than they did. See the full GE backtest across all 650 seats for the model's national accuracy.

How this forecast was built
  1. GE2024 Baseline. Actual GE2024 result in Congleton
  2. National Swing (Strong Transition Model). Multiplicative bounded swing, losers shed in proportion to local share, gainers absorb pro-rata national gain. Replaces additive UNS.
  3. BES MRP Prior. Baseline blended with BES Wave 1-30 north_west prior at weight 5%
  4. English-identity floor. English 36.2% → Reform +2.0pp
  5. Age-structure adjustment. 65+ 24.4% → Reform +0.20pp, Con +0.08pp (BES-dampened)
  6. Normalise. Shares scaled to 100%

Read the full general election methodology →