Location map of Kingswinford and South Staffordshire on the UK map

General election forecast

Kingswinford and South Staffordshire

Predicted winner: Reform UK with 32.8% of the vote, a 0.5pp margin over Conservative.

england · west midlands

Predicted vote share

How the model expects this constituency to vote

Reform UK
32.8% +10.8pp
Conservative
32.3% +32.3pp
Labour
18.1% +18.1pp
Green Party
7.8% +3.2pp
Lib Dem
4.1% -0.5pp
Restore
2.5% +2.5pp
Independent
2.0% -0.2pp
SNP
0.2% +0.2pp
Plaid Cymru
0.2% +0.2pp
Other
0.0% 0.0pp

Coloured number is the swing from the 2024 general election result.

Sitting MP

Mike Wood

See also: TheyWorkForYou

2024 general election result

What happened on 4 July 2024

CandidatePartyVotesShare
Mike Wood Conservative and Unionist Party 18,199 40.3%
Sally Benton Labour Party 11,896 26.3%
Gary Andrew Dale Reform UK 9,928 22.0%
Gulvinder Singh Bansal Lib Dem 2,080 4.6%
Claire McIlvenna Green Party 2,077 4.6%
Shaz Saleem Independent 1,000 2.2%

Source: Returning officer declaration

How accurate is the model here?

Our 2024 backtest for this constituency

We replayed the same model architecture against the 4 July 2024 general election using only the data a forecaster running the model in May 2024 would have known. Here's what it would have predicted for Kingswinford and South Staffordshire, and what actually happened.

✓ Winner called correctly , predicted Conservative, actual Conservative. Major-party MAE: 3.91pp, the average gap between our predicted vote share and the actual share, per major party.

Predicted

Conservative
45.4%
Labour
15.7%
Reform UK
22.5%
Green Party
7.5%
Lib Dem
4.2%
Independent
2.2%
Workers Party
1.0%

Actual on 4 July 2024

Conservative
40.3% +5.1pp
Labour
26.3% -10.6pp
Reform UK
22.0% +0.5pp
Green Party
4.6% +2.9pp
Lib Dem
4.6% -0.4pp
Independent
2.2% +0.0pp
Workers Party
0.0% +1.0pp

Positive gap = we predicted that party would win more share than they did. See the full GE backtest across all 650 seats for the model's national accuracy.

How this forecast was built
  1. GE2024 Baseline. Actual GE2024 result in Kingswinford and South Staffordshire
  2. National Swing (Strong Transition Model). Multiplicative bounded swing, losers shed in proportion to local share, gainers absorb pro-rata national gain. Replaces additive UNS.
  3. BES MRP Prior. Baseline blended with BES Wave 1-30 west_midlands prior at weight 5%
  4. English-identity floor. English 44.6% → Reform +3.0pp
  5. Age-structure adjustment. 65+ 26.8% → Reform +0.40pp, Con +0.20pp (BES-dampened)
  6. Normalise. Shares scaled to 100%

Read the full general election methodology →