Location map of Mid and South Pembrokeshire on the UK map

General election forecast

Mid and South Pembrokeshire

Predicted winner: Conservative with 26.3% of the vote, a 0.7pp margin over Labour.

wales · wales

Predicted vote share

How the model expects this constituency to vote

Conservative
26.3% +26.3pp
Labour
25.6% +25.6pp
Reform UK
25.1% +8.3pp
Green Party
7.5% +4.0pp
Plaid Cymru
6.2% +6.2pp
Lib Dem
4.8% -0.3pp
Restore
2.9% +2.9pp
Independent
0.9% -0.0pp
Women's Equality Party
0.5% -0.0pp
SNP
0.3% +0.3pp
Other
0.0% 0.0pp

Coloured number is the swing from the 2024 general election result.

Sitting MP

Henry Tufnell

See also: TheyWorkForYou

2024 general election result

What happened on 4 July 2024

CandidatePartyVotesShare
Henry Tufnell Labour Party 16,505 35.4%
Stephen Crabb Conservative and Unionist Party 14,627 31.4%
Stuart Marchant Reform UK 7,828 16.8%
Cris Tomos Plaid Cymru - The Party of Wales 2,962 6.4%
Alistair Ronald Cameron Lib Dem 2,372 5.1%
James Henry Purchase Green Party 1,654 3.5%
Vusi Siphika Independent 427 0.9%
Hanna Andersen Women's Equality Party 254 0.5%

Source: Returning officer declaration

How accurate is the model here?

Our 2024 backtest for this constituency

We replayed the same model architecture against the 4 July 2024 general election using only the data a forecaster running the model in May 2024 would have known. Here's what it would have predicted for Mid and South Pembrokeshire, and what actually happened.

✓ Winner called correctly , predicted Labour, actual Labour. Major-party MAE: 1.49pp, the average gap between our predicted vote share and the actual share, per major party.

Predicted

Labour
36.8%
Conservative
32.4%
Reform UK
13.7%
Plaid Cymru
6.3%
Lib Dem
3.8%
Green Party
4.2%
Independent
1.2%
Women's Equality Party
0.0%
Workers Party
0.8%

Actual on 4 July 2024

Labour
35.4% +1.4pp
Conservative
31.4% +1.0pp
Reform UK
16.8% -3.1pp
Plaid Cymru
6.3% -0.0pp
Lib Dem
5.1% -1.3pp
Green Party
3.5% +0.7pp
Independent
0.9% +0.3pp
Women's Equality Party
0.5% -0.5pp
Workers Party
0.0% +0.8pp

Positive gap = we predicted that party would win more share than they did. See the full GE backtest across all 650 seats for the model's national accuracy.

How this forecast was built
  1. GE2024 Baseline. Actual GE2024 result in Mid and South Pembrokeshire
  2. National Swing (Strong Transition Model). Multiplicative bounded swing, losers shed in proportion to local share, gainers absorb pro-rata national gain. Replaces additive UNS.
  3. BES MRP Prior. Baseline blended with BES Wave 1-30 wales prior at weight 5%
  4. Age-structure adjustment. 65+ 25.6% → Reform +0.40pp, Con +0.20pp (BES-dampened)
  5. Normalise. Shares scaled to 100%

Read the full general election methodology →