Location map of North Northumberland on the UK map

General election forecast

North Northumberland

Predicted winner: Reform UK with 26.0% of the vote, a 0.1pp margin over Labour.

england · north east

Predicted vote share

How the model expects this constituency to vote

Reform UK
26.0% +10.3pp
Labour
25.9% +25.9pp
Conservative
21.5% +21.5pp
Lib Dem
9.2% -1.4pp
Green Party
7.4% +3.8pp
Independent
6.6% +0.0pp
Restore
2.9% +2.9pp
SNP
0.3% +0.3pp
Plaid Cymru
0.2% +0.2pp
Social Democratic Party
0.2% +0.0pp
Other
0.0% 0.0pp

Coloured number is the swing from the 2024 general election result.

Sitting MP

David Smith

See also: TheyWorkForYou

2024 general election result

What happened on 4 July 2024

CandidatePartyVotesShare
David Smith Labour Party 17,855 36.6%
Anne-Marie Belinda Trevelyan Conservative and Unionist Party 12,788 26.2%
Katherine Ann Hales Reform UK 7,688 15.7%
Natalie Younes Lib Dem 5,169 10.6%
Georgina Emma Rowley Hill Independent 3,220 6.6%
Jan Rosen Green Party 1,743 3.6%
Michael Anthony Joyce Independent 288 0.6%
Andrew Martin Social Democratic Party 92 0.2%

Source: Returning officer declaration

How accurate is the model here?

Our 2024 backtest for this constituency

We replayed the same model architecture against the 4 July 2024 general election using only the data a forecaster running the model in May 2024 would have known. Here's what it would have predicted for North Northumberland, and what actually happened.

✗ Winner missed , predicted Conservative, actual Labour. Major-party MAE: 5.63pp, the average gap between our predicted vote share and the actual share, per major party.

Predicted

Labour
24.6%
Conservative
33.4%
Reform UK
18.6%
Lib Dem
13.3%
Independent
1.2%
Green Party
6.9%
Workers Party
0.8%

Actual on 4 July 2024

Labour
36.6% -12.0pp
Conservative
26.2% +7.2pp
Reform UK
15.7% +2.9pp
Lib Dem
10.6% +2.7pp
Independent
7.2% -6.0pp
Green Party
3.6% +3.4pp
Workers Party
0.0% +0.8pp

Positive gap = we predicted that party would win more share than they did. See the full GE backtest across all 650 seats for the model's national accuracy.

How this forecast was built
  1. GE2024 Baseline. Actual GE2024 result in North Northumberland
  2. National Swing (Strong Transition Model). Multiplicative bounded swing, losers shed in proportion to local share, gainers absorb pro-rata national gain. Replaces additive UNS.
  3. BES MRP Prior. Baseline blended with BES Wave 1-30 north_east prior at weight 5%
  4. English-identity floor. English 31.8% → Reform +2.0pp
  5. Age-structure adjustment. 65+ 28.9% → Reform +0.40pp, Con +0.20pp (BES-dampened)
  6. Normalise. Shares scaled to 100%

Read the full general election methodology →