Local council · Tunbridge Wells
Cranbrook, Sissinghurst & Frittenden
1 seat contested on Thursday 7 May 2026. 4 candidates from 4 parties.
Neighbours shaded by Reform UK share vs this ward, red = higher, blue = lower.
Predicted vote share
What the model expects
Predictions are point estimates: the model's best guess, not a guarantee. The "How this prediction was made" section below lists every step that shaped this forecast.
How accurate was the model here?
Our 7 May 2026 forecast for Cranbrook, Sissinghurst & Frittenden
| Party | Predicted | Actual | Gap |
|---|---|---|---|
| Reform UK | 60.6% | 25.4% | +35.3pp |
| Conservative | 20.5% | 46.2% | -25.7pp |
Positive gap = we predicted that party would win more share than they did. See the full Tunbridge Wells accuracy summary or the national audit.
Recent contests
What happened last time
| Date | Type | Winner | Top share | Source |
|---|---|---|---|---|
| 2024-05-02 | Cycle | Conservative and Unionist Party | 21.5% | declaration |
Candidates 2026
Parties on the ballot
- Conservative and Unionist Party
- Green Party
- Lib Dem
- Reform UK
How this area looks demographically
Figures are for Tunbridge Wells as a whole. The same local-authority figures are used for every ward in the council, finer ward-level demographics will land in a future release.
- White British (projected May 2026): 81.8% (Census 2021: 84.2%)
- Asian heritage (projected May 2026): 4.6% (Census 2021: 4.0%)
- Average area deprivation decile: 7.6 (1 = most deprived, 10 = least)
How this prediction was made
- Baseline . Most recent borough result (2024-05-02)
- BES MRP Prior . Baseline blended with BES Wave 1-30 south_east prior (weight 15%, n=5565 regional respondents)
- National Swing (STM) . Strong Transition Model: multiplicative bounded swing, dampened by 0.1 for local
- Demographics . 1 demographic factor(s) applied
- Incumbency . No current holder data available
- New Party Entry . Reform UK estimated at 30.6% from GE/LCC proxy + swing
- Normalise . All shares scaled to sum to 100%
- Restrict to ballot . Removed 6 party/parties not standing in 2026 (Tunbridge Wells Alliance 14.3pp, Labour 7.9pp, Independent 2.6pp, Other 0.0pp, SNP 0.0pp, Plaid Cymru 0.0pp). Their share redistributed pro-rata.
- 2025 county-cycle anchor . Blended (weight 0.1) toward May 2025 results for kent (72 divisions, 468,149 votes), adjusted by national swing since May 2025. This corrects the model's tendency to under-weight Reform's 2025 county breakthroughs in 2-tier districts.
- National-share calibration . Aggregate-predicted vs national-polled mismatch corrected at strength 0.65. Multipliers — Labour ×0.82, Conservative ×1.00, Reform UK ×1.15, Liberal Democrats ×0.96, Green Party ×1.12, SNP ×1.00, Plaid Cymru ×1.00.