Local council · Isle of Wight
Central Rural
1 seat contested on Thursday 7 May 2026. 4 candidates from 4 parties.
Neighbours shaded by Reform UK share vs this ward, red = higher, blue = lower.
Predicted vote share
What the model expects
Predictions are point estimates: the model's best guess, not a guarantee. The "How this prediction was made" section below lists every step that shaped this forecast.
How accurate was the model here?
Our 7 May 2026 forecast for Central Rural
| Party | Predicted | Actual | Gap |
|---|---|---|---|
| Reform UK | 52.8% | 42.3% | +10.5pp |
| Conservative | 21.1% | 25.7% | -4.6pp |
Positive gap = we predicted that party would win more share than they did. See the full Isle of Wight accuracy summary or the national audit.
Recent contests
What happened last time
| Date | Type | Winner | Top share | Source |
|---|---|---|---|---|
| 2025-05-01 | By-election | Reform UK | 39.8% | declaration |
| 2021-05-06 | Cycle | Conservative and Unionist Party | 57.4% | declaration |
Candidates 2026
Parties on the ballot
- Conservative and Unionist Party
- Green Party
- Independent
- Reform UK
How this area looks demographically
Figures are for Isle of Wight as a whole. The same local-authority figures are used for every ward in the council, finer ward-level demographics will land in a future release.
- White British (projected May 2026): 93.3% (Census 2021: 93.8%)
- Asian heritage (projected May 2026): 1.2% (Census 2021: 1.2%)
- Average area deprivation decile: 4.6 (1 = most deprived, 10 = least)
How this prediction was made
- Baseline . Most recent borough result (2025-05-01)
- BES MRP Prior . Baseline blended with BES Wave 1-30 south_east prior (weight 15%, n=5565 regional respondents)
- National Swing (STM) . Strong Transition Model: multiplicative bounded swing, dampened by 0.1 for local
- Demographics . 2 demographic factor(s) applied
- Incumbency . No current holder data available
- New Party Entry . Reform UK has existing baseline, no proxy needed
- Normalise . All shares scaled to sum to 100%
- Restrict to ballot . Removed 5 party/parties not standing in 2026 (Liberal Democrats 14.7pp, Labour 6.4pp, Other 0.0pp, SNP 0.0pp, Plaid Cymru 0.0pp). Their share redistributed pro-rata.
- 2025 county-cycle anchor . No 2025 reference available for this council's parent area. Stage 1 uses national polling only.
- National-share calibration . Aggregate-predicted vs national-polled mismatch corrected at strength 0.65. Multipliers — Labour ×0.82, Conservative ×1.00, Reform UK ×1.15, Liberal Democrats ×0.96, Green Party ×1.12, SNP ×1.00, Plaid Cymru ×1.00.